Saatchi Art
PROJECT OVERVIEW
Saatchi Art is an online gallery that allows artists from around the world to upload images of their original artworks and sell them directly to collectors. Curators carefully sift through thousands of artworks to select collections and artists whose works are distinctive, on-trend, and visually compelling. I worked for Saatchi Art as both an email marketing specialist and brand strategist for a new concept they wanted to launch called Limited by Saatchi Art, which aimed to make original art accessible for emerging collectors with limited-edition prints.
DELIVERABLES
Copywriting email copy and social media captions
Curating artworks for emails based on trends
Branding and positioning workshops
Digital marketing support
Saatchi Art Emails
My primary function was to work with the Saatchi Art team to write copy, curate artworks for weekly newsletters, and write/edit digital content for our weekly newsletters that were sent out to over 650K subscribers. Our newsletters were the biggest revenue-driver, and my decisions were led by data and trends in the art market, interior design, etc. I worked closely with the digital marketing staff for A/B testing to determine what tended to lead to conversion aside from discounts and what drove up the Average Transaction Value (ATV).
Branding Strategy
I worked with the Senior Marketing Manager to set up several branding and content workshops to consider how we would position the new Limited by Saatchi Art brand. These workshops were cross-functional and allowed decision makers from various teams to pitch in their ideas and offer a unique perspective. The result of these workshops was stakeholder alignment across departments and a unified mission. This resulted in a successful launch and a cohesive brand roll-out across digital platforms.
(Images from our branding and content workshops)
Spotlight on Kehinde Wiley
6 Stranger Things from Art History
Who Owns the Rights to Works Created by AI?
William LaChance Converts Basketball Courts into Art
Vermeer’s Love for Cornflower Blue
Héloïse Delègue and Millennial Pink
Husam Chaya’s Installation Echoes at the Moscow Biennale
Fresh Paint: Sherwin Williams Color of the Year
Saatchi Art Blog: Canvas
To further support the creation of our weekly newsletters for both the Saatchi Art and Limited by Saatchi Art audience, I wrote, designed, and curated artworks for several blog posts (see above). These blog posts were optimized for SEO and we made sure to thread the needle with copy and original artworks that matched the content of each blog post.
(Click on each blog post to read directly on Canvas by Saatchi Art.)
Client Testimonial