Developing the 'Limited by Saatchi Art' Brand
I collaborated with the executive team at Saatchi Art to develop their newest brand, Limited by Saatchi Art, and strategize how to set this brand apart from its many competitors. The goal of Limited was to make fine art accessible to art lovers everywhere with gorgeous, collectible art prints created by the most sought-after artists from Saatchi Art.
I worked with the Integrated Marketing Director at Saatchi Art to set up several brand workshops that would help us define the brand’s mission and values, and determine how we would translate that when designing the website, creating content, and mapping out posts on Instagram and Facebook.
The result of our brand workshops was unified alignment by major stakeholders at Saatchi Art and Leaf Group, the publicly-held company that owns several creator-driven brands. Department leaders agreed on how we would position the Limited brand, determined which media and influencer partnerships were the best fit, and what kind of content we would produce and push on social media to raise brand awareness.
I worked with the Integrated Marketing Directors and the growth team at Saatchi Art to write copy and curate the artworks for each newsletter. We sent out between 4-7x newsletters per week, and we continuously ran A/B tests to improve various KPIs.
Each of our newsletters were overlooked by Saatchi Art’s Chief Curator, Rebecca Wilson, who would share her insights on what art collectors were seeking around the world and continuously developed a distinguished brand voice for Saatchi Art.
Saatchi Art has an art blog, Canvas, that highlights emerging artists, their art practices, and reports on interesting news that art lovers enjoy reading.
I edited each blog post written by contributing writers and our art curators, modified the layout as best I could using our current Wordpress template, and contributed regularly with my own writing. I also curated artworks to complement the blog post on the right-hand column.
The following are some of the posts I wrote: