Skipp: An AI Home Renovation Service
PROJECT OVERVIEW
I worked on the Skipp account for Motive, a digital agency, to help Skipp with their marketing and social media needs. Skipp is an AI-based company that offers a full-spectrum of services to streamline home renovation, with a specialized niche in kitchens and bathrooms, the two spaces that homeowners are most likely to renovate. I worked as a strategist, designer, and copywriter for this project.
DELIVERABLES
Content & Marketing Strategy
Information Architecture for their Website
Social Media Strategy and Implementation
Landing Page Designs + Implementation
Direct Mail Campaigns
Content and Marketing Strategy
Skipp’s services are tailored to both B2B and B2C clients. My colleague and I worked directly with Skipp’s CEO to execute several campaigns targeting both sets of clients. We created holistic digital marketing funnels to capture leads and drive + measure the conversion process.
We ideated and executed several campaigns with landing pages, which were further amplified by social media posts, newsletters, and direct-mail postcards.
^ Click to scroll through a B2B landing page design in Figma
Influencer Campaigns
We worked with Skipp’s Executive Team to plan and execute several influencer-led marketing campaigns.
Designer Ben Uyeda
^ Click to watch a YouTube video with award-winning designer Ben Uyeda as he walks viewers through on how he uses Skipp to launch the renovation process. We used Ben's content to increase Skipp's brand awareness.
Read more on how Ben Uyeda used Skipp to create custom layouts for a Joshua Tree-inspired home. We used these designs to create several landing pages that offered 1:1 consultation services from Ben to clients that purchased this layout.
Actress Kim Raver
Kim Raver worked with Skipp and designer Ben Uyeda to renovate her stunning NYC home. We used content from this project to create a campaign with joint social media posts and press coverage for this project—we also used this project to create meaningful partnerships with vendors such as FireClay Tiles. Click on any of the images below to view the posts on Instagram.
Interior Designer
Kate Arends
^ Click to scroll this landing page I designed for Skipp to promote their partnership with interior designer and social media influencer, Kate Arends. Kate worked with Skipp to renovate her kitchen and documented the process from start to completion. She also designed two kitchen interiors that Skipp clients could purchase and apply to their own homes, while receiving a one-on-one private consultation with Kate over Zoom.