Your branding and marketing guru.


One of my favorite things to do is capture and share great conversations with creative people. Here are a few of my favorite interviews.

Greg Grunberg

Greg Grunberg

I interviewed Greg Grunberg for the Five Four blog.

Greg has been a major fan of the Five Four label for several years, and shared why he appreciates the fashion industry so much.

I interviewed Greg Grunberg for the    Five Four    blog.    Greg has been a major fan of the Five Four label for several years and spoke about his appreciation about the fashion industry.

I interviewed Greg Grunberg for the Five Four blog.

Greg has been a major fan of the Five Four label for several years and spoke about his appreciation about the fashion industry.


Greg Grunberg is an actor you might recognize from Felicity, Heroes, Alias, or maybe the new Star Wars: The Force Awakens film, directed by his childhood friend, J.J. Abrams. The best thing about Greg is that he's a nice, down-to-earth kinda guy with an entrepreneurial drive. Enjoy our Q&A session and tune into his show with Kevin Smith where they both will be Geeking Out.

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I have been following your career since I was in high school, and you've been in some of my favorite shows. When did you start acting?

I started in elementary school. I was always acting like an idiot in class and jumped in all the school plays.

I didn't do it in high school, but I was always thinking about what I wanted to do - writing, producing, or whatever. I enjoy the business side too since I'm very entrepreneurial. I took the opportunity after college; I figured I had to start to be an actor then because it was going to get harder and harder when I had a family.

Since you’re from LA, were you already familiar with the industry when you pursued acting?

Actually, I was more familiar with the clothing industry. My dad was in the schmatte industry for 30 years. Lucky Girl Jeans was a big brand in the seventies. Then he branched into workout gear when that trend hit. He flew all around the world to check on the plants and make sure the quality was right. This business is a rollercoaster ride. It’s great and it sucks, unless you do something like what you guys [Five Four] are doing. You found a niche, owned it, and solved a problem. This stuff fits me, which is really not easy - I’m a big guy, and with Five Four, I don’t even have to think about it.

When it came to entertainment, I was out there pounding the pavement.

I read that you an J.J. Abrams are childhood friends. Can you tell me a bit about that, and what it was like working on Star Wars together? 

We were four or five years old in elementary school. Growing up in LA, there’s a lot of people that are in the business. As an actor, you have to be right for the role and you have to kill it. It has to be the right part for you. You can throw a bone to someone, but it’s not going to build them a career. I got lucky with Heroes. And of course, J.J. also helped me.

Which role in your career can you relate to the most?

Snap Wexley from Star Wars! I'm an x-wing fighter in real life!

If anything, Alias. I was a CIA agent and the shoulder to cry on and for people to talk to. I love people, and that is how it has always been. I meet someone like Kelly (wardrobe stylist), and I'm like - that's it! She's done, whether she likes it or not - we are going to be working together forever and ever.

Kelly: I didn't believe him. A lot of people in the industry say we'll work together or we'll call you. But he actually followed through.

What has it been like transitioning from an actor to a co-host for Geeking Out?

I love it! I’ve hosted prime-time award shows and I love doing that stuff. I don’t have any writers - I don’t need it. Our show is called Geeking Out, and I am geeking out about it. We’ve interviewed Damon Lindelof, Johnny Depp, Ben Affleck, J.J. Abrams - we are going to get some unbelievable people.

The time slot is huge. It’s on AMC, and we’re right after Fear of the Walking Dead. Every time the show ends, they go right into us. We’re going to be talking games, films, tv - everything to make sure you go, “Holy shit! Did you see this?” It’s unfiltered because it’s Kevin - the dude smokes pot and talks shit and I am going to be right there to keep him in line. It’s going to be amazing.

Are you working on any other projects?

I have a children’s book called The Dream Jumper. I’m doing a huge book tour.

What is the book about?

About three years ago, one of my kids had a dream and I asked him to tell me about it. He said, “I was a superhero, and I was able to jump in and out of my friend’s dreams and save them from their worst nightmares.” I was like, "Hold on! Let me grab a pen and paper and write this down." The rest is history. 


Thanks for chatting with us Greg! Be sure to tune into Geeking Out on AMC.