Developing Brand Values and a Brand Voice
With all rebranding projects, the first thing I do is help my clients define a clear brand mission and their brand values. This not only informs how I write copy—it also serves as a guiding light for all business decisions for the company.
After looking over branding research conducted by a local branding agency in Minneapolis, I conducted brand voice research to help the Homespotter team figure out what they liked and didn't like. With that information, and with several iterations of writing samples of copy, we nailed down the brand values and the brand voice. This was tremendously helpful as I began to write copy for over 30+ pages for Homespotter's website and their suite of apps.
Writing digital copy
Writing the Homespotter story
I collaborated with CEO Aaron Kardell to help tell a concise origin story for how Homespotter got started, and why it stands out from the rest. You can read it here.
Brand voice guideline
After finishing a rebranding project, I always create a Brand Voice Guideline PDF that the clients can use as a reference when writing copy or when they hire writers. This guideline gives writers a framework when writing copy for the website, blog posts, social media posts, and print material (when applicable).