Your branding and marketing guru.
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Homespotter

I collaborated with the Homespotter team to rebrand their website and portfolio of apps (Boost, Spacio, and Connect). We started this project by developing their brand voice, which informed how copy was written throughout their website. I worked in tandem with Creative Director Nate Kadlac to create a compelling experience for real estate agents, brokers, and MLSs so they can find the digital tools that help them grow their businesses and provide the best service for their clients.

Developing Brand Values and a Brand Voice

Developing Brand Values and a Brand Voice

With all rebranding projects, the first thing I do is help my clients define a clear brand mission and their brand values. This not only informs how I write copyโ€”it also serves as a guiding light for all business decisions for the company.

After looking over branding research conducted by a local branding agency in Minneapolis, I conducted brand voice research to help the Homespotter team figure out what they liked and didn't like. With that information, and with several iterations of writing samples of copy, we nailed down the brand values and the brand voice. This was tremendously helpful as I began to write copy for over 30+ pages for Homespotter's website and their suite of apps.

Writing digital copy

Writing digital copy

After nailing down the brand voice, I wrote copy for Homespotter and its suite of apps for real estate agents, agent teams, brokerages, and MLSs. You can discover Homespotter and its apps on the following pages:

- Homespotter Website

- Boost Landing Page

- Spacio Landing Page

- Connect Landing Page

 Writing the Homespotter story

Writing the Homespotter story

I collaborated with CEO Aaron Kardell to help tell a concise origin story for how Homespotter got started, and why it stands out from the rest. You can read it here.

Brand voice guideline

Brand voice guideline

After finishing a rebranding project, I always create a Brand Voice Guideline PDF that the clients can use as a reference when writing copy or when they hire writers. This guideline gives writers a framework when writing copy for the website, blog posts, social media posts, and print material (when applicable).