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Five Four x Robert Geller

Five Four x Robert Geller

In 2016, the Five Four x Robert Geller campaign was slated to be the biggest launch in Five Four history. Working with the executive team, I helped create a cohesive storyline centered around Los Angeles, classic Americana style (e.g. James Dean) and the concept of time. The following is a series of communication I helped write and produce for this memorable campaign.


Content

We started with a trip to New York City where I interviewed Robert Geller to learn more about the collection he designed for Five Four. Art Director Mike Le and I produced the following introduction video and several content pieces:

Photographer:  Mike Le

Photographer: Mike Le


National Advertisement

After meeting Robert Geller in New York, I shared my insights with the executive team in Los Angeles and worked with them to create a cohesive storyline for the campaign and national advertisement: 


Press Release 

Working with Robert Geller's publicist, we issued the following press release announcing the Five Four x Robert Geller collaboration, which I produced (copy + project managing digital asset production):

Five Four Announces Robert Geller For Its Second Designer Capsule Collection

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The Robert Geller guy doesn’t want to look like he’s trying too hard, but he definitely wants to be the best dressed guy in the room.

Lookbook

When the collection launched, each Five Four Club member received the following lookbook for the Five Four x Robert Geller collection, providing them inspiration on how to best style the pieces they received in their monthly package: 

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